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Using heading tags only for styling text and not providing structure. Include structured information markup Structured data is code that you can include to your sites' pages to describe your content to online search engine, so they can better understand what's on your pages. Online search engine can use this understanding to show your material in helpful (and appealing!) ways in search results page.

For instance, if you have actually got an online store and increase a specific product page, this assists us comprehend that the page includes a bike, its rate, and customer evaluations. We might show that info in the snippet for search outcomes for pertinent inquiries. We call these rich outcomes. In addition to utilizing structured data markup for rich results, we might use it to serve relevant lead to other formats.

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You can increase numerous business-relevant entities: Products you're selling Service location Videos about your products or business Opening hours Events listings Recipes Your business logo design, and a lot more! See a full list of supported material types. We suggest that you use structured data with any of the supported notations markup to describe your content.

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Examine your markup utilizing the Rich Results Test As soon as you've increased your material, you can use the Google Rich Results test to ensure that there are no mistakes in the application. You can either go into the URL where the content is, or copy the real HTML which consists of the markup.

If you 'd like to get the markup code prepared to copy and paste to your page, attempt the Markup Assistant. Avoid: Changing the source code of your website when you are not sure about executing markup. Keep  Related Source Here  on how your increased pages are doing The various Abundant result reports in Browse Console shows you how many pages on your website we have actually spotted with a specific type of markup, how lots of times they appeared in search results, and the number of times individuals clicked them over the previous 90 days.